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i got overpaid by $8,'s what i learned about hormone optimization (wtf?)

"Ok, so for everything you need it's going to be $2,000 for the 12 weeks."

"Charge me $10,000."

"Haha. No dude, I'm not charging you $10,000."

"No, you're charging me $10,000. Here's my credit card number: 5218..."

"...I just want you to do everything in your power to make sure I get results but more importantly not backtrack. I need this to be pricey enough to where it stings so I won't sabotage my results."

I charged the card, and off we went.

Here's what I did:

1️⃣ Set him up with a private at home chef to prepare all his meals and gave the chef the meal breakdown

2️⃣ Researched every restaurant before he went there to tell him what to order

3️⃣ Hired a trainer to take him thru programs I wrote (client lives in FL)

4️⃣ Coordinated with client's wife to ensure his success

5️⃣ Created a contract where client was to donate to a cause he was against every time he deviated from nutrition, training, or accountability tasks

But the best thing I did for him?

Schedule bloodwork to get his hormones evaluated.

I'll cover below the exact panel what we got.

The numbers we got back were not terrible, but far from good.

Seeing this objectively was a huge motivator to change.

I've told clients so many times to get more sleep in the past.

We all know we need more sleep, but aren't motivated enough to make the necessary life changes.

Seeing objectively how your poor sleep, poor diet, and poor lifestyle, are ruining your health is a huge motivator. Trust me.

Getting bloodwork and objectively seeing this motivated my client to get better sleep and eat better.

For all my clients, I recommend they get bloodwork done every 2-3 months.

Comparing these over time will help assess what you're doing is working and further motivate you to hit your nutrition, training, and recovery with more intensity, OR make changes in 1 or more areas.

But when you get general bloodwork, it doesn't tell you everything.

So, when you get bloodwork, this is what I would ask for:

👉 A morning appointment (going later in the day causes to much variability to the results and wont' give you a clear picture of your trends when you reassess)

👉 Complete Blood Count (CBC) - this will give info on white blood cells, red blood cells, and platelet counts

👉 Comprehensive Metabolic Panel - 14 Tests (CMP-14) - Gives status on your liver and kindeys as well as electrolyte and acid/base balance. Blood sugar and blood protein status here, too.

👉 Testosterone Free Direct with Total Testosterone - for both men and women both. For men, obvious for libido, energy, and overrall health. Women, important for libido, bone density, and muscular strength.

👉 Dehydroepiandrosterone (DHEA) Sulfate

👉 Estradiol

👉 Hemoglobin A1c

👉 C-Reactive Protein (CRP)

👉 Fibrinogen

👉 Homocysteine Plasma

👉 Thyroid-stimulating Hormone (TSH)

👉 Lipid Panel With Total Cholesterol:HDL Ratio

👉 Vitamin D 25-hydroxy

The numbers don't matter too much. What matters is how they trend positively over time.

Measure what can get measured.

To expedite your fat loss, muscle building, and health optimization results.

To motivate.

To stay consistent.


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